IN THE PRESS

Boond: The Kannauj-Based Brand That Reinvents Desi Attar, Mimicks ‘Scent Of First Rains’

Mint

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The scent of movie magic

mid-day

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Smell that: The rise of India’s ittar industry

Al Jazeera

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The Perfume Capital | It Happens Only in India

National Geographic India

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A fragrance revival is blossoming

Indulge

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Elle Sustainability Awards 2023

Elle

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Conde Nast traveler

These desi brands are keeping India’s traditions cool

National Geographic India

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Vogue

Attar, the Millennia-Old Fragrance Tradition, Is Poised for a Major Comeback

Vogue USA

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An Invisible Luxury: Homegrown Perfume Brands Bottle Memories

The Indian Express

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Vogue India

Kannauj, the perfume capital of India, and the dying art of natural perfumery

Vogue India

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Elle

The aroma of winter nights

Money Control

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Fragrances of Kannauj: How Tandon siblings aim to put Indian attar on global stage with Boond

News9

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Vogue

Is your perfume sustainable?

Vogue

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Meet the entrepreneurs taking Indian fragrance to the world

Mint Lounge

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Man's world

Homegrown Fragrances On Our Radar That Should Be In Your Perfume Collection

Man's World

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Whiff from the past — how a handful of Indian companies are reviving the glory of desi attar

Vogue

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This Rakhi, gift fragrances from olfactory hub of Kannauj with Boond’s festive perfume collection

Indulge

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We won't smell of roses: Experts dwell on how climate change is affecting the perfume industry

Man's World

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How MSMEs & homegrown businesses added colour &flair to the G20 Summit

YourStory

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