We collaborated with Archohm, a reputed architecture and design studio to co-present the India Pavilion at The London Design Biennale 2023. The London Design Biennale is a globally renowned platform to showcase contemporary design and design-led innovation around the world.
Visitors to the India Pavilion got a chance to experience our flagship fragrance माटी | MAATI at the India pavilion – ‘Chowk & Charpai’, a multi-sensory experience of a modern Indian chowk. The stunning 5-metre tall installation handmade by 35 students from The Design Village represents Indian urbanity through the visual metaphor of ‘charpai’ - a traditional woven daybed, reflecting upon the elements of touch, sound, sight, smell, and taste. Our fragrances add a unique, nostalgic and quintessentially Indian aspect to the visitor experience at the pavilion .
बूँद । Boond and Pataaree collaborated to present a fresh fragrance for the fresh beginnings of life - ‘Sajra’, a bespoke attar with notes of rose, oudh and sandalwood, made in the Capital of ittars, Kannauj, to celebrate new bonds, capture new journeys and mark auspicious occasions.
We collaborated with Tula Home to create a custom fragrance for their signature candle. An earthy blend of thuja, clove and saffron, the fragrance is designed to evoke the feeling of returning home.
RARE India is our synergy partner.
RARE India is a collection of some of the finest boutique hotels with its heart set around conscious luxury travel – palace stays, wildlife life lodges, homestays and retreats of the sub-continent.