Boond was founded by siblings, Krati and Varun during the lockdowns in 2021 when they saw the struggles of the artisans and perfumeries that support most of their hometown, Kannauj.
With बूँद | Boond, they aim to revive the ancient art of Indian perfume making, support the artisans and take Indian fragrances to the world.
We grew up in Kannauj, Uttar Pradesh, where perfumes and perfumeries have been omnipresent since time immemorial. Growing up, we saw Kannauj’s organic perfume industry struggle to compete as more synthetically created perfumes became easily available. When we returned to our hometown during the lockdowns, it was heartbreaking for us to realize that the pandemic could be the final blow to this ancient craft. We decided to create बूँद | Boond, a line of organic, handcrafted fragrances made using a method that is unchanged since 1000AD, if not longer with a mission to revive the craft.