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Boond Fragrances

Boond Fragrances

Pure natural fragrances made in Kannauj, India

Boond Fragrances

In the Press

Boond: The Kannauj-Based Brand That Reinvents Desi Attar, Mimicks ‘Scent Of First Rains’

Mint

The scent of movie magic

mid-day

Smell that: The rise of India’s ittar industry

Al Jazeera

The Perfume Capital | It Happens Only in India

National Geographic India

A fragrance revival is blossoming

Indulge

Elle Sustainability Awards 2023

Elle

Conde Nast traveler

These desi brands are keeping India’s traditions cool

Condé Nast Traveler

Vogue

Attar, the Millennia-Old Fragrance Tradition, Is Poised for a Major Comeback

Vogue USA

An Invisible Luxury: Homegrown Perfume Brands Bottle Memories

The Indian Express

Vogue India

Kannauj, the perfume capital of India, and the dying art of natural perfumery

Vogue India

Elle

The aroma of winter nights

Money Control

Fragrances of Kannauj: How Tandon siblings aim to put Indian attar on global stage with Boond

News9

Vogue

Is your perfume sustainable?

Vogue

Meet the entrepreneurs taking Indian fragrance to the world

Mint Lounge

Man's world

Homegrown Fragrances On Our Radar That Should Be In Your Perfume Collection

Man's World

Whiff from the past — how a handful of Indian companies are reviving the glory of desi attar

The Print

This Rakhi, gift fragrances from olfactory hub of Kannauj with Boond’s festive perfume collection

Indulge

We won't smell of roses: Experts dwell on how climate change is affecting the perfume industry

mid-day

How MSMEs & homegrown businesses added colour &flair to the G20 Summit

Your Story

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